Patients and health consumers are becoming more self-aware and more conscious of what quality healthcare delivery means. As a result, patients expect a certain level of quality along the care continuum that border on safety, transparency, swift and seamless communications, risk mitigation, and quality of care. If patients perceive a lack of commitment to these expectations, they might consider other destinations or providers to meet their needs.

As the world becomes smaller and people from different cultural backgrounds connect and transact, there Is a need for medical providers and medical travel businesses to recognize the cultural lines that distinguish people and ensure they remodel their operations to accommodate these differences and boost their patient experience, thereby.